[Udemy.com / Dekker Fraser] Как запустить бизнес на веб-дизайне и продавать сайты по 15000$ / How to run a web design bu

Открытие, развитие и стратегия введения бизнеса.
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Stepan
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[Udemy.com / Dekker Fraser] Как запустить бизнес на веб-дизайне и продавать сайты по 15000$ / How to run a web design bu

Сообщение Stepan » 19 сен 2016, 08:51

Как запустить бизнес на веб-дизайне и продавать сайты по 15000$ / How to run a web design business & sell $15,000 websites

Страна: США
Тематика: веб-дизайн
Тип раздаваемого материала: Видеоурок
Продолжительность: 4:00
Год выпуска: 2015

Язык: Английский
Перевод: Отсутствует

Описание: С сайта udemy.com

Learn how to run a web design business from the Marketing Director of a 13-year-old web design and marketing firm. The course begins with a discussion of how to position yourself to sell $15,000 websites. Then the course goes into details of the various mistakes web designers can avoid. The teacher recommends simple steps you can take to make sure your web design business is a success, including an overview of the computer programs you can use to run your web design business.

Как запустить бизнес в сфере разработки сайтов.

Автор курса Dekker Fraser.

Доп. информация:
Section 1: Web design marketing: how to get more clients and bigger contracts
1 Introduction
2 How to sell your websites for $15,000
3 Web design marketing - the key is recognizing that you're a professional service
4 Getting potential clients from "interested" to "ready to buy a website"
5 Blog to get sales leads from specific industry groups
6 Web design for web designers
7 Want more sales? Use this web design sales process.
8 Writing Google Ads to get more web design clients
9 Infographics can get you more clients
10 Getting larger contracts by having a clearly-defined web design process
11 Get more sales by packaging your services in "fun" bundles
12 Getting government contracts - request for proposals (RFPs)
13 Finding new clients through InfoGroup Directories
14 Getting new client sales leads through video
15 Getting web design sales leads through landing pages rather than your website
16 Get more sales with online live chat
17 Leveraging your past websites to get more contracts
18 Staff photos are important
19 Should you brand your web design business as your personally or a brand?

Section 2: Beating the competition: how to differentiate your web design services
20 How to compete with other web designers by specializing

Section 3: Managing web design clients
21 Keeping your web design clients satisfied
22 Don't be too nice to your clients
23 Training videos for your clients
24 Dealing with too many phone calls from clients
25 Dealing with client disagreements
26 Don't let the client guide the web design process
27 Never leave your clients in the dark: how to keep up regular communication.
28 Don't put your preferences above the client's needs
29 Dealing with web design committees
30 Ask your clients what matters to them
31 Finding the decision-maker and having a formal sign-off process

Section 4: Day-to-day: keeping your web design projects organized
32 Staying organized (task mgmt, contacts, sales leads, project mgmt)
33 Do.com substitute (Do is scheduled to be taken off the market)
34 Losing login information
35 Log the time it takes you to make a website using Toggl.
36 Setting web design deadlines and milestones
37 Writing a confidentiality agreement
38 Use Google Drive; use the cloud. Stay organized in your web design business.
39 Quotes, proposals, and contracts. Contracts aren't that important.
40 Photography for web design
41 Site design approval form
42 Free WordPress manual to give to your clients
43 Internet marketing questionnaire
44 The secret to becoming a mature web design business
45 Interview templates for your clients

Section 5: Managing staff and contractors
46 Clearing define web design job roles and expectations.
47 Finding good photographers, artists, and front-end programmers
48 Managing designers and programmers - and keeping them motivated
49 Separate your programmers from your designers from your copywriters.
50 Even the owner needs a job description

Section 6: Finances: how to make sure your web design business is profitable
51 Don't take on unprofitable web design projects. Don't accept anything but cash.
52 Getting paid - small claims court and collections
53 Organizing your web design finances using Xero
54 Pricing completely new, unique web design projects
55 Recurring income from re-selling web hosting
56 Make sure you get paid - on time.
57 Web design is a commodity business - but it doesn't have to be.
58 Getting videos made cheaply and re-selling them
59 Improving profit and reducing time through website templates.

Section 7: Other tips on running your web design business
60 100 habits of successful designer
61 Designing for e-commerce
62 Business plan and SWOT analysis
63 Finding a web design business mentor
64 Choosing a content management system
65 Duct Tape Marketing
66 Your most valuable assets and how to take time off
67 Conclusion

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General
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General
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General
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General
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General
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General
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General
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General
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General
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General
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General
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General
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General
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General
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Encoded date : UTC 2013-07-02 23:52:03
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General
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Tagged date : UTC 2013-07-04 23:25:23

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Writing library : Zencoder Video Encoding System
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Tagged date : UTC 2013-07-04 23:25:23

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Encoded date : UTC 2013-07-04 23:25:23
Tagged date : UTC 2013-07-04 23:25:23
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