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Kevin Budelmann - Brand Identity Essentials [April 2013, PDF, ENG]

Сообщение Солнышко » 30 янв 2018, 06:41

Brand Identity Essentials
100 Principles for Designing Logos and Building Brands
Год: April 2013
Автор: Kevin Budelmann
Жанр: CG Design
Издательство: Rockport Publishing Group
ISBN: 978-1-59253-578-1
Язык: Английский
Формат: PDF
Качество: Отсканированные страницы+слой распознанного текста
Интерактивное оглавление: Нет
Количество страниц: 207
Описание: Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Brand Identity Essentials lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.
Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essentials links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.
Introduction ... ....... .............. ... ... 6
1. Illustrative Logos ....................... 8
2. Visual Style ............................ 10
3. An Aesthetic Niche ..................... 12
COLOR
4. Color Choices . . .. .. ... .. ...... ... . . .... 1
5. Applied Color ......... .. ............... 16
6. Color Power ............................ 18
DIMENSION
7. 3-D Logos .............................. 20
8. Physical Elements ...................... 22
9. A Sense of Place .. . .......... ..... ...... 24
CONTRAST
10. Contrast in Composition ............... 26
11. Contrasting Elements.. . .. . ....... . . .. .. 28
12. Being Different ...... .................. 30
SHAPE
13. Logo Shapes ........................... 32
.....: .. .
.·..... ...
TYPOGRAPHY
19. Monograms and Word Marks ........... 44
20. Type Choices ......................... 46
21. Type and Meaning ..... ... ... ..... . .... 4
WRITING
22. Names and Taglines .... . .............. 50
23. Editorial Style ......................... 52
STORY
25. Logos as Storytellers ................ . .. 56
26. Narrative Applications ................. 58
27. Brand Stories ....................... . .. 60
ORDER
28. Logo Structure ........................ 62
29. Program Consistency .................. 64
30. What Is "On Brand"? .................. 66
VARIATION
31. Logo Flexibility ........................ 68
PSYCHOLOGY
37. Marks and Meaning ...... ........... . . 80
38. Program Context ...................... 82
39. Brand Psychology ..................... 84
PROCESS
40. Idea Generation . . . .. . ................ 86
41. Prototyping .. .. . . .... ........ . ........ 88
42. Strategic Foundations ................. 90
PRODUCTION
43. Production Methods . . ....... . ........ 92
44. "Image" as a Verb .. .. ............... .. 94
45. New Sources of Meaning ..... .... ..... 96
DIGITAL IDENTITY
46. Pictures in Pixels . . .. ...... . .. . ...... .. 98
47. Building an Online Identity ............. 100
48. Digital Brands ............ .. .......... 102
TRENDS
49. Logo Trends .......................... 104
SOCIAL MEDIA
55. New Interactions . ........ ...... ....... 116
56. Social Innovation .......... ............ 118
57. Transparent Brands .................... 120
MULTIPLES
58. Ingredient Brands ......... . ........... 122
59. Standards of Hierarchy .... .... .. ...... 124
60. Managing Multiple Brands ............. 126
INTELLECTUAL PROPERTY
61. Trademarks .. . . . . . ..... . . . ... . . ... . . .. 128
62. Trade Dress .............. . ............ 130
63. Owning an Aesthetic .................. 132
DOCUMENTATION
64. Logo Specs .. . . . . . ..... . . . ..... . . . . . .. 134
65. Application Rules... . ..... . ....... . . . .. 136
66. Brand Bibles .......................... 138
EVOLUTION
67. Logos Lifecycles . . . ........ ..... . . . . . .. 140
ORIGINALITY
73. Timelessness ... . .. ..... .......... ... . 152
74. Taking Chances....... ................. 154
75. The Human Element .. ............... .. 156
WIT
76. Logos with a Sense of Humor ........... 158
77. Fun with Programs ....... . ............. 160
78. Funny Brands ......................... 162
IDEALISM
79. Standing for Something .... .. . . ....... . 164
80. Building toward Something............ . 166
81. Promising Something .......... ... ..... 168
AUTHENTICITY
82. The Truth Comes Out ...... . .. . ....... . 170
83. Authenticity Grows ..... .. ... ...... .... 172
84. Honesty Is Sustainable............. ... . 174
COMMITMENT
85. Stick with a Good Idea . ....... . . .. .... . 176
RESEARCH
91. Do Your Homework ... . ....... ... . ... .. 188
92. Constraints and Opportunities .......... 190
93. Know Your Customer .. .. ...... ... ..... 192
TOUCH POINTS
94. E xperiencing the Logo ................. 194
95. Connecting the Dots .... . ........... .. . 196
96. Customer Experience Planning ......... 198
INSPIRATION
97. A Good Idea.. . .. .... . . . ..... . . . . . . . . .. 200
98. Contextual Inspiration ......... . . . ..... 202
99. 99% Perspiration ...................... 204
SIMPLICITY
100. Keep It Simple ..... . . . ..... . . . . . ... . . 206
Contributor Index ................... . ..... 207
Acknowledgments ....... . ................ 208
About People Design ...................... 208
Доп. информация: http://www.amazon.co.uk/Essential-Elements-Brand-Identity-Principles/dp/159253793...f=sr_1_2?ie=UTF8

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