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Sarah Roncarelli - Packaging Essentials [Jun 2013, PDF, ENG]

Сообщение Солнышко » 30 янв 2018, 19:51

Packaging Essentials
100 Design Principles for Creating Packages
Год: Jun 2013
Автор: Sarah Roncarelli
Жанр: CG Design
Издательство: Rockport Publishing Group
ISBN: 978-1592596030
Язык: Английский
Формат: PDF
Качество: Отсканированные страницы
Интерактивное оглавление: Нет
Количество страниц: 207
Описание: New in paperback, this essential book outlines and demonstrates basic package design guidelines through 100 principles in the areas of research, planning, and execution. It’s a quick reference and primer on package design and the principles that make design projects successful. This highly visual resource is beneficial to beginning designers, students, and working designers, and the content helps to establish the rules and guides designers in knowing when and where to bend them. Illustrated examples demonstrate each principle so readers can see the principle at work in applied design.
INTRODUCTION .................................................. .. 8
THE DESIGN CHALLENGE
1. Get the brief right. ..................................... ..1O
2. Design for the customer,
not for yourself ........................................... ..12
3. Organizing a product range ..................... ..14
4. Designing for a private label ................... ..16
5. Designing for display ................................. ..18
6. Relevance in package design ................. ..2O
DESIGN CONSIDERATIONS: MATERIALS
7. Research the options ............................... .. 22
8. Glass and bottle design ........................... .. 24
9. Cardboard ................................................... .. 26
10. Metal ............................................................ ..28
11. Plastic .......................................................... ..3O
12.W rappers ..................................................... .. 32
13. Innovative materials ................................. ..34
DESIGN CONSIDERATIONS:
FORM AND SHAPE
14. Brand guidelines that
includesh ape ............................................. ..36
15. Form defines function, and
Function defines form .............................. ..38
16. Designing a bag ......................................... ..4O
17. Molded Packs ............................................. ..42
18. Die lines ....................................................... ..44
19. Special folds ............................................... ..46
20. Window reveals .......................................... ..47
21.! nnovation ................................................... ..48
DESIGN CONSIDERATIONS: LABELS
22. Designing a label ....................................... ..5O
23. Sh apes ......................................................... .. 52
24. Label reveals and folds ............................ ..54
DESIGN CONSIDERATIONS: PRINTING
25. Four-color lithography ............................. ..56
26. Lithography with three
or fewer colors ........................................... ..58
27. Flexography ................................................ ..6O
28. Laser etching ............................................ .. 62
29. Screen printing .......................................... ..64
30. Special techniques:
Special inks and varnishes ...................... ..66
31. Special techniques: Foil stamping ......... ..68
MARKETING AND BRAND
CONSIDERATIONS
32. A package as a sales tool ........................ .. 70
33. Demographics ............................................. ..72
34. Psychographics ........................................... ..74
35. Designing within a brand standard ........ ..76
36. Masstige packaging .................................. .. 78
37. What's in a name? ..................................... ..8O
38. Packaging mascots ................................... ..82
39. Bath, beauty, and health ......................... ..84
40. Technology ................................................. ..86
41. Confection and candy .............................. ..88
42. Wine and spirits ......................................... ..9O
43. Beverages ................................................... .. 92
44. Books and media ....................................... ..94
45. Fashion ........................................................ ..96
46.Food .............................................................. ..98
47. Home and garden ................................... ..1OO
48. Kids’ products ........................................... ..lO2
49. Office and art supplies ........................... .. 104
50. Pet products .............................................. ..106
51. Adult novelty ............................................ .. 108
SUSTAINABLE DESIGN
52. Sustainable practices .............................. ..11O
53. Sustainable printing ................................. ..112
54. Plastic options ........................................... ..114
55. Paper options ............................................. ..116
56. Multiuse packaging .................................. ..118
57. Biodegradable and
recyclable packages ................................ ..12O
THE DESIGN PROCESS
58. Create an emotional connection ......... ..122
59. Tell a story ................................................. ..124
60. Setting the right tone ............................. ..126
61. Playful design ............................................ ..128
62. Metaphors and similes ............................ ..l3O
63. Humor and wit .......................................... ..132
64. Provide information ................................ ..134
65. The art of exaggeration .......................... ..136
66. Fake it with faux ....................................... ..138
67. Achieving balance ................................... .. 140
68. Explore pattern ......................................... ..142
69. Rules and lines .......................................... ..144
70. Painting and drawing .............................. ..146
71. Iconography and symbolism .................. ..148
72. Woodcuts and drawings ......................... ..15O
73. Photography .............................................. ..152
74. Retro design .............................................. ..154
75. Tactical use of color ................................. ..156
76. Lack of color ............................................. ..158
77. Abundance of color ................................. ..16O
78. Don't hide the substrate ......................... ..162
79. Minimalist design ..................................... ..164
80. Consider all sides ..................................... ..166
81. Hierarchy and dominance ...................... ..168
82. Type basics ................................................ ..17O
83. Fonts create mood and character ........ ..172
84. Handmade type ........................................ .. 174
85. Type as imagery ....................................... ..l76
86. Adapting from other languages ........... ..l78
87. Bar codes and important
information ............................................... .. 180
88. Shelf impact .............................................. ..182
89. Product protection .................................. ..184
90. Unpack the package ................................ ..i86
91. Functionally convenient design ........... .. 188
92. Packaging several products ................... ..l9O
93. Decorative packages
andc ollectables ........................................ ..192
94. Bottlenecks, stickers,
and other add-ons ................................... ..l94
95. Breaking the rules .................................... ..l96
ASSESS AND REVIEW
96. Proofing and making alterations .......... ..198
97. Gauging ROI ............................................ .. 200
98. Anticipating the brand tomorrow ....... ..202
99. Customer research ................................ .. 204
100. Celebrate a successful
packaged esign ....................................... ..205
CONTRIBUTORS ............................................ ..206
ABOUT THE AUTHORS .............................. .. 208
Доп. информация: http://www.amazon.co.uk/Packaging-Essentials-Principles-Creating-Packages/dp/1592...f=sr_1_1?ie=UTF8

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