Автор: Taylor Pierce, Dave Wooldridge
Качество: Изначально компьютерное (eBook)
Интерактивное оглавление: Да
Количество страниц: 433
Описание: Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required.
The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!
About the Technical Reviewer xix
Special Contributor xxi
Chapter 1: Seeing the Big Picture in a Crowded App
Store Marketplace 1
Chapter 2: Doing Your Homework: Analyzing iOS App Ideas and
Performing Competitive Research 11
Chapter 3: Protecting Your Intellectual Property 33
Chapter 4: Your iOS App Is Your Most Powerful Marketing Tool 55
Chapter 5: Social Inception: Promoting Your Apps Within Apps 91
Chapter 6: Money for Nothing: When It Pays to Be Free 121
Chapter 7: Monetizing Free Apps with iAd and Other In-App
Advertising Opportunities 151
Chapter 8: Exploring the Freemium Model with In-App Purchase 197
Chapter 9: Testing and Usability: Putting Your Best Foot Forward 239
Chapter 10: Get the Party Started! Creating a Prerelease Buzz 275
Chapter 11: Keys to the Kingdom: The App Store Submission Process 333
Chapter 12: Increasing Awareness for Your iOS App 377