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[Apple] Tyson McCann - The Art of the App Store: The Business of Apple Development [2012, PDF/EPUB, ENG]

Сообщение Солнышко » 31 янв 2018, 22:32

The Art of the App Store: The Business of Apple Development
Год: 2012
Автор: Tyson McCann
Издательство: Wrox
ISBN: 978-0-470-95278-8
Язык: Английский
Формат: PDF/EPUB
Качество: Изначально компьютерное (eBook)
Интерактивное оглавление: Да
Количество страниц: 284
Описание: With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share… to name a few.
Coverage includes:
- Setting Your Goals, Costs, and Expectations
- Researching the App Store Market
- Knowing Your Customer
- Plotting the Stages of Development
- Guidelines and Expectations for Developing Your App
- Creating Free and Freemium Apps
- Creating Paid and Premium Apps
- Adopting Apple's Approach
- Riding the Social Networking Wave
- Feedback, Maintaining, and Scaling
Open the vault to App Store success with this indispensable guide!
Introducti on xv
Chapter 1 A Brief History of Time in the App Store 1
Chapter 2 Setting Your Goals, Costs, and Expectations 13
Chapter 3 Researching the App Store Market 33
Chapter 4 Knowing Your Customer 63
Chapter 5 Plotting the Stages of Development 93
Chapter 6 Guidelines and Expectations for Developing Your App 123
Chapter 7 Creating Free and Freemium Apps 145
Chapter 8 Creating Paid and Premium Apps 177
Chapter 9 Adopting Apple’s Approach 195
Chapter 10 Riding the Social Networking Wave 211
Chapter 11 Feedback, Maintaining, and Scaling 243
Appendix A Reading List of Recommended Books 257
Appendix B Online Resources 261
Index 275
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