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Ledford J. - Search Engine Optimization Bible, Second Edition [2009, PDF, ENG]

Сообщение Солнышко » 05 фев 2018, 20:49

Search Engine Optimization Bible, Second Edition
Язык книги: Английский
Год выпуска: 2009
Автор: Jerri Ledford
Жанр: internet
Издательство: Wiley Publishing, Inc.
ISBN: 978-0-470-45264-6
Формат: PDF
Качество: OCR без ошибок
Количество страниц: 531
Описание: Wonder how some companies pop up high in search engine rankings? It’s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site’s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.
Part I Understanding SEO
Chapter 1: Search Engine Basics .......................................................................................................3
Chapter 2: The Theory of Long Tail Search ......................................................................................23
Chapter 3: Creating an SEO Plan ....................................................................................................33
Part II SEO Strategies
Chapter 4: Building Your Site for SEO ...............................................................................................49
Chapter 5: Keywords and Your Web Site .........................................................................................79
Chapter 6: Pay-per-Click and SEO ..................................................................................................101
Chapter 7: Maximizing Pay-per-Click Strategies .............................................................................127
Chapter 8: Increasing Keyword Success ........................................................................................147
Chapter 9: Understanding and Using Campaign Targeting ............................................................161
Chapter 10: Managing Keyword and Pay-per-Click Campaigns ......................................................171
Chapter 11: Keyword Tools and Services .......................................................................................193
Chapter 12: Tagging Your Web Site ...............................................................................................211
Chapter 13: The Content Piece of the Puzzle .................................................................................227
Chapter 14: Using Communities to Improve SEO ...........................................................................245
Chapter 15: Understanding the Role of Links and Linking .............................................................259
Part III Optimizing Search Strategies
Chapter 16: Adding Your Site to Directories ...................................................................................279
Chapter 17: Pay-for-Inclusion Services ..........................................................................................289
Chapter 18: Robots, Spiders, and Crawlers ...................................................................................297
Chapter 19: The Truth About SEO Spam ........................................................................................309
Chapter 20: Adding Social-Media Optimization ...............................................................................317
Chapter 21: Mobile Search Engine Optimization ............................................................................329
Chapter 22: Monetizing Traffic As an SEO Strategy ........................................................................339
Chapter 23: Plugging in to SEO ......................................................................................................347
Chapter 24: Automated Optimization .............................................................................................359
Part IV Maintaining SEO
Chapter 25: SEO Beyond the Launch .............................................................................................367
Chapter 26: Analyzing Success ......................................................................................................373
Part V Appendices
Appendix A: Optimization for Major Search Engines .......................................................................385
Appendix B: Industry Interviews ....................................................................................................391
Appendix C: SEO Software, Tools, and Resources ..........................................................................451
Appendix D: Worksheets ................................................................................................................465
Glossary ..........................................................................................................................................483
Index ..............................................................................................................................................495

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